Introduction

Empathy Works specializes in developing tailored solutions that enhance our clients' operations and effectiveness. One of our recent projects involved working with a client who provides building assessments and conducts various educational events, including webinars, in-person training, and workshop sessions. The client needed a more efficient and streamlined event management system to support their educational initiatives without disrupting their existing use of ON24.

The Challenge

Our client faced several challenges with their existing event management setup:

1. Fragmented Event Sharing and Registration: While ON24 was effective for streaming and broadcasting events, it lacked seamless integration with their marketing website for sharing upcoming events and facilitating registrations.
2. Multiple Registration Types: The client wanted to offer both in-person and virtual events, with the ability to mix these registration types as needed.
3. Targeted Events: They required the ability to target specific groups of users, such as certified users or particular user segments, for certain events.
4. Premium Events Integration: The client wanted to offer premium events and tie these into their e-commerce system for a streamlined payment process.
5. Continuing Education Credits: They needed an automated system for distributing continuing education credits to participants who completed the required objectives.

The Solution

Empathy Works developed a comprehensive solution that seamlessly integrated with ON24’s APIs while adding the needed functionality:

1. Seamless Event Integration: We integrated the event management system with ON24’s APIs, enabling the client to share upcoming events on their marketing website easily and facilitate registrations directly from the site.
2. Flexible Registration Options: The system supported multiple registration types, allowing for both in-person and virtual events, and provided the flexibility to mix these as required.
3. Targeted Event Management: We built features that enabled the client to target events to specific user groups within their system, ensuring the right audience was reached.
4. Premium Events and E-Commerce: The integration allowed the client to offer premium events with associated costs, seamlessly tied into their existing e-commerce system for a smooth transaction process.
5. Automated Continuing Education Credits: The system automated the distribution of continuing education credits, simplifying the process and reducing manual effort.

The Outcome

The implementation of the new event management system resulted in significant improvements:

• Streamlined Operations: The integration with ON24 and the automated processes saved time and reduced errors, allowing staff to focus on more strategic tasks.
• Improved User Experience: The ability to easily share and register for events, along with targeted event management, enhanced user engagement and satisfaction.
• Enhanced Flexibility: Offering both in-person and virtual events, as well as premium events, provided more options for users and helped meet diverse needs.
• Efficient Credit Distribution: Automating the distribution of continuing education credits ensured participants received their credits promptly and accurately.

Conclusion

By enhancing their event management system with seamless ON24 integration and additional functionalities, Empathy Works enabled our client to deliver their educational initiatives more effectively and efficiently. This case study underscores our commitment to creating solutions that drive meaningful improvements for our clients.